Qualitative Research

The goal of qualitative research is to gather information through conversational, open-ended contact; it is not just about "what" people think, but also "why" they think that way. In a market that is becoming more and more competitive, it is critical for businesses to identify and comprehend attitudes, actions, motives, and reasons. Because of this, qualitative research is a fantastic remedy for comprehending large data. Our in-depth knowledge of behavioral economics and psychology at Oceanof Panels enables us to analyze human behavior in great detail and determine how it affects a situation or brand. In-depth and additional questioning of respondents based on their answers is made possible by qualitative research, which aids in the drawing of findings in market research.